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The Art of the Follow-Up

  • Date: Dec 16, 2013
  • Posted by Justin Glaeser
  • Tags: Marketing, Marketing Strategy
Should I call or email?" "Should I wait a day or so?" "I just really don't want to annoy the client, or sound too desperate for the work" These are very common thoughts when discussing when to follow-up with a client...

The Consultation part of Consulting Engineering

  • Date: Dec 9, 2013
  • Posted by John Klein
  • Tags: Engineering, Consulting
You don't usually call a plumber to come out to your house to walk around with you looking over your pipes. Either you have a specific job for them in mind, or you don't. Automotive mechanics are similar, except that people have become more accustomed to having a mechanic give a used car a "once over" before buying.

Attorneys! Help us help you...

  • Date: Nov 11, 2013
  • Posted by Zane Pucylowski
  • Tags: Engineering, Attorneys
Got a case? Got a ladder, railing, deck collapse, or other structural failure case? Have a retaining wall collapse, foundation settle, hoist beam buckle under load, or a host of other structural failures involved in an accident or subrogation? Good cases to bring in the engineer for code review, for calculations, or simply for an overall opinion.

Most Common Small Business Marketing Mistakes

  • Date: Nov 4, 2013
  • Posted by Justin Glaeser
  • Tags: Marketing, Marketing Strategy
Often times, we are called in by a small business owner to solidify their marketing, and grow business for them only after they have exhausted their own minds and resources, and have reached a near desperate state. One of the most common things I hear is, "I wish I had contacted you guys earlier."

Stronger is Not Always Better

  • Date: Oct 21, 2013
  • Posted by John Klein
  • Tags: Engineering, Staging and Rigging
Let's just make it so strong that it won't fail": Fail safety is an important topic in structural design. Any structure will fail if it is subjected to a large enough load. The term "Fail Safe" does not mean that a structure is too strong to fail; if done properly it means that failure does not result in collapse without any warning.

Getting Off the Ground

  • Date: Oct 14, 2013
  • Posted by Dave Hodges
  • Tags: Engineering, Aerospace
More than any other field of engineering, aerospace exemplifies the importance of compromise amongst the many different disciplines that are necessary for designing and constructing an airworthy aircraft. The primary reason for the difference between aerospace and other disciplines boils down to one single physical problem: gravity.

Get up and Walk the Floor

  • Date: Oct 7, 2013
  • Posted by Zane Pucylowski
  • Tags: Engineering, Manufacturing
Got 5 minutes? Between the three or four meetings on your schedule today (all to discuss future meetings, of course), what is something you can do to help both you and your processes? Get up. That simple. Get up and walk the floor. Instead of talking or just thinking about your next meeting… look… observe… see.

Anyone with Money

  • Date: Oct 7, 2013
  • Posted by Justin Glaeser
  • Tags: Marketing, Marketing Strategy
"Anyone with Money" This is one of the most common phrases I hear from clients and prospective clients. Although understandable if you are fighting to grow a business, from a marketing standpoint, this phrase drives me crazy. Marketing can be simply defined as delivering the right message to the right audience. Unfortunately, not everyone "with money" falls into the same category.
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